What We Do

Iterate is the world’s simplest, safest, and quickest way to get innovation done. Our team of experts provides in-depth analysis and recommendations that solve your innovation challenges. Our innovation platform facilitates the steps along your innovation workflow: trend analysis, emerging tech evaluation, and microservices software for rapid application prototyping.

Our solutions appeal to executives and corporate innovators who seek low risk, systematic ways to scale in-house near-term digital innovation initiatives and long-term strategic planning. Our team has a global presence in North America (Silicon Valley, Colorado), Europe, and Asia (India).

Mission and Beliefs
Iterate.ai about us

We Have a Global Presence

Silicon Valley, CA

Home to our Interplay, AI & ML engineering, and Curation teams. Silicon Valley (located in the southern part of the San Francisco Bay Area) is the birthplace global tech companies such Apple, Google, Facebook. It is also known for beign a hub for technology focused educational institutions such as Stanford. The San Francisco Bay Area has the largest concentration of high-tech companies in the United States, at 387,000 high-tech jobs, of which Silicon Valley accounts for 225,300 high-tech jobs. As Elon Musk puts it, "Silicon Valley has some of the smartest engineers and technology business people in the world."

Denver, CO

Home to two of our co-founders, Jon Nordmark and Andrew Wichern, as well as our Innovation Success team. Known startups born here include Optimov, iBotta, Galvanize, Convercent, ProtectWise, FullContact, PingID, and eBags. Denver's metro area has the country's 2nd highest educated workforce and more technical workers per capita than any city in America. Denver is also headquarters for Arrow Electronics (Fortune 25) and VF Corp (Northface, Jansport and many other brands).

Boulder, CO

Home to our platform and product experience teams. Known startups born here include TechStars, SendGrid, Sphero, TeamSnap, Yonomi, Automox, Backbone. Boulder is known for creativity: it has the highest density of tech start-ups of any city in America and it's ranked 3rd for the number of working artists per capita. Because of its strong technical talent-base, Google and Amazon have expanded their footpring here. 103,166 residents, including 30,265 students at the University of Colorado.

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Europe

Satellite platform development team.

Asia

Satellite curation & analysis team.

Our Journey

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2013

Web only.

Founded as Iterate Studio; Ieveraged Open Innovation to test Web-only startups quickly by inserting JavaScript tags into new Tag Manager services; tracked test results using new A/B platforms like Optimizey or VWO.

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2014

Beyond web.

Encelo NL (energy) asks us to find 1,300 startups in 10 categories like Deep Learning, Flex & Grid energy distribution and smart cities.Encelo NL (energy) asks us to find 1,300 startups in 10 categories like Deep Learning, Flex & Grid energy distribution and smart cities.

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2015

Curate.

Iterate.ai launched with a sophisticated curation capability. Included 120,000 startups, a way to create Collections and grade startups within the Collections.

PilotPass.

Invented a new way to help large companies battle legal and procurement bureaucracy.

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2016

Discovery.

40,000 startups added to the DB, making it 160,000 total. To match Challenges with solutions, Al-based search engine reads paragraphs about startups, not just keywords.

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2017

Microservices.

Automated injection of startups into legacy software stacks. We call this Interplay.

Build.

Start operating Zee Media Lab to build cutting edge iPhone / Echo type hardware-software products.

Discovery.

291,000 startups.

Signals.

Ulta asks us to build robust methods for tracking trends.

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2018

CoDE.

Iterate.ai and Ulta Beauty co-founded an Innovation Studio that multiplied the usage of Signals, Curate and Interplay, with plans to deploy Interplay into production.

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