Jon Nordmark

CEO & Co-Founder

Prior to Iterate, Jon was the founding 10-year CEO of which grew profitably at a 34% CAGR between 2000 and 2008. While CEO, eBags grew annual gross sales to more than $100 million. eBags was known as an innovator. Between 1999 and 2001, eBags became one of the first retailers to:

  • Drop ship from ~500 3rd party warehouses (1999)
  • Run on a negative cash conversion cycle (1999)
  • Solicit product reviews from consumers (1999)
  • Test site features using A/B split methods (2000)
  • Like at eBags, experimentation is a cornerstone of Iterate. Testing helped eBags systematically create one of the Web's top converting sites before 2008: Top 10 CVR (Nielson Report). eBags also built and sold it to Zappos while running and in the US, UK, Germany, and Japan. Today, eBags serves more than 40 million shoppers per year. It's sold more than $1.3 billion worth of bags. Jon remains eBags' Chairman.

    Between eBags and Iterate, Jon invested in and worked with Startups, many of which graduated from three accelerators like Happy Farm from Ukraine (left). He’s formally helped VC- and angel-backed Startups including Silicon Valley-based Runa (acquired by Staples, 2013) where he was chairman of their advisory board.


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