The inevitability of the Metaverse depends on a variety of factors that companies and developers must address.

AR-driven virtual try-on experiences are supporting the growth of beauty ecommerce and brands that offer virtual try-on are seeing success in online sales and customer satisfaction.

Leveraging AR has proven to be successful for companies’ marketing campaigns and organizations need to consider how AR marketing will work best for them.

On last week’s episode of “This Week in Innovation” we learn why retailers must consider the metaverse, consumer behavioral patterns, and voice activated technology.

The development of smartglasses has continued to improve for both personal use and workforce purposes. Using AR technology, smartglasses are quickly adapting to a metaverse future.