Ulta Beauty and Iterate.ai Partner on Cutting Edge Innovation Lab

Posted by Andrea Silva

Denver, CO — March 9, 2019 —Ulta Beauty, the largest U.S. beauty retailer, and Iterate.ai, today announce a strategic partnership focused on driving digital innovation through a dedicated technology team and enhanced software tools.  The goal is to deliver on a shared mission of leveraging technology to offer a personalized and differentiated retail experience.

Ulta Beauty will also partner with Iterate to create a new kind of lab in Silicon Valley called CoDE, or Center for Digital Experience.  At CoDE, innovation, collaboration and speed are paramount. The unique innovation laboratory leverages the network effect of select, non-competitive companies in retail, ranging from groceries and lifestyle to beauty and apparel.

Together, Ulta Beauty and Iterate will uncover and infuse tech and novel business strategies. CoDE brings together the sharpest startups, engineers and business and entrepreneurial minds to elevate its members with tomorrow’s technologies today. CoDE makes real innovation happen.  

About Iterate.ai

Iterate.ai is an innovation advisory firm that helps large companies innovate faster through software, expertise, workflows and partnerships with 300,000+ startups.


Twitter: @IterateAI

About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store in 1990, Ulta Beauty has grown to become the top national retailer providing All Things Beauty. All in One Place.™  Ulta Beauty operates more than 1,124 retail stores across 49 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content.

Media Contact:

Jennifer Alsever


[email protected]


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