Iterate.ai provides an Enterprise AI platform that accelerates AI application development. Interplay, our flagship product, is a drag-and-drop platform with 4,000+ components and AI model management, enabling fast, efficient creation of advanced AI applications.
In 2011, a Russian-born entrepreneur and investor (ScentBird, Backblaze, Wrike, ShareThis, and Vinebox), Igor Shoifot PhD*, recruited Brian Sathianathan and Jon Nordmark to work as board members of the top Eastern European accelerator based in Kyiv, Ukraine. Hundreds of startups applied each year, and about twenty per year were accepted into the program.
Data source: upfront ventures
Funded by a Ukrainian billionaire, the "Happy Farm" accelerator nurtured entrepreneurs from Ukraine and nearby countries. Graduates spent a free month learning from leaders like 500 Startup founders in Silicon Valley. As board members, Brian and Jon trained cash-starved Eastern European entrepreneurs, revealing a key shift: the barrier to tech startups was now brains over capital (creative thinking and skill).
By using open-source libraries and Amazon Web Services, these brilliant founders launched advanced solutions for just a few hundred dollars—a sharp contrast to the late ’90s when Jon needed $5 million to start eBags.com. Brian and Jon told friends, "The new barrier to building businesses is Brains, not Capital," and, "The world is flat," referencing Thom Friedman's book. For the first time, anyone could start anything, anywhere.
The Eastern European experience led to IterateStudio.com’s launch in 2013, as Brian and Jon saw value in linking global enterprises to emerging technologies.
With a strong focus on AI, Iterate rebranded as Iterate.ai in February 2015—7.5 years before ChatGPT’s launch, making AI a global priority.
Iterate.ai developed Interplay, a connector platform that integrates startup innovations into enterprise tech stacks. Built by Brian and John Selvaduria in Australia, it gives executives fast access to emerging technologies. By 2025, it featured 400+ AI nodes, including LLMs and NLMs, plus 4,000 additional nodes. Many connect seamlessly to legacy systems like Salesforce and Oracle, enabling faster, effortless innovation.
We are a team of over 100 technology experts, with over 85% of the crew possessing advanced degrees in computer science, machine learning, mathematics, and other advanced disciplines. Our applications and solutions appeal to executives and corporate innovators who seek low-risk, systematic ways to scale in-house near-term digital innovation initiatives and long-term strategic planning. Our Executive Briefing and Training Center is located in Silicon Valley, and our team spans the entire globe.
Iterate fosters customer success through a comprehensive global partner ecosystem, collaborating with leading technology and service providers such as Intel, FujiFilm, Amazon, Google Cloud, Nvidia, Qualcomm, Hughes, and TD Synnex. Each of our partnerships involves collaborative business and software development initiatives.
Iterate.ai and its clients have been recognized by worldwide, national, continental, and state organizations:
