How to position Generate as Private AI — and win the business conversation.
Generate by Iterate is a private, on-premises agentic AI platform — fully contained within a customer’s existing IT infrastructure, with no changes to their security perimeter and no data leaving their environment. Iterate has integrated NetApp’s ONTAP storage with Generate to connect AI directly to a customer’s stored data for better business outcomes.
The buyers with budget, authority, and incentive to move are interested in solving workflow problems creating greater process efficiency automating time-consuming tasks. Generate turns GenAI and Agents from an infrastructure play into an application platform: something partners already know how to sell and customers already know how to buy. By pairing with NetApp, the lengthy “build the AI infrastructure first” step followed by a long proof-of-concept stage is eliminated and the buying cycle is exponentially accelerated.
Generate is a complete inference and compute agentic AI environment: the customer doesn’t need to think about RAG, LLMs, vector databases, or system integration. Generate handles all of this, so managers can focus on improving their business.
Open every conversation with Private AI vs. Public AI as a significant market shift: unpredictable costs, weak security, complex integrations. Then introduce Generate as the leading product that mitigates complexity and provides security in that shift. If the conversation drifts into favorite LLMs or RAG architecture, that’s the signal to answer briefly and focus on the simplicity and security of a private AI platform. This is an assembled whole, like buying a car and driving it off the lot.
Use them in order. Each one sets up the next, and together they move the conversation from market context to product fit.
Every technology follows the same arc — from an expensive, highly technical build to a cost-effective, easy-to-run application. Enterprise AI no longer requires millions in infrastructure and a specialized team.
Customers and partners already know Public AI’s pain points, which makes it the natural anchor for the conversation — Private AI’s advantages land clearly against them.
Generate contains the core GenAI technologies — including RAG, LLMs, vector database — inside a single application, and integrates directly with existing corporate systems across departments and industries.
Iterate launched with NetApp in three segments: Healthcare (revenue reclamation), State, local, and higher education, and Enterprise. That traditional go-to-market required building partner relationships segment by segment, which limited how many markets could be addressed early.
With SuperAgent, Generate can solve new use cases directly from partner and customer input — often overnight — extending Generate’s reach far beyond the original three segments.
Generate applies GenAI and agents to virtually any business workflow — not as an infrastructure project, but as a secure, private application that connects to a customer’s existing data, systems, and applications. Whether the goal is efficiency, automation, faster decisions, or new AI-powered workflows, Generate moves organizations from simple query to working solution in minutes, without data ever leaving their environment.
Internal sales and field enablement for the NetApp–Iterate.ai partnership; not for distribution. NetApp — the governed data-control layer. Iterate.ai — the private intelligence layer.
