Public, private and national AI all promise control. Most companies already use more than one, often without a plan for which job belongs where.
Using public AI is like renting an apartment. Owning your AI is like buying a house. Some countries are building a whole city — and even they rent a few things from someone else.
Fast to move into. The landlord sets the rules, and the walls are thin.
More work up front. Every wall is yours, and nobody can look in.
A nation's own stack — though most still lean on a foreign partner somewhere.
While the architecture is debated, staff are quietly picking public AI on their own — and taking company data with them.
PagerDuty 2026 Shadow AI Survey (Wakefield Research, 1,250 office professionals, companies over $500M revenue); Verizon 2026 DBIR, which now ranks shadow AI the third most common non-malicious insider action.
Most companies are renting when they could be buying. The AIPod Mini makes owning your own AI house just as fast as renting an apartment.
This is rarely all-or-nothing. Most companies should run both, and sort the work by two questions: how sensitive is the data, and how often does the job run. Sensitive or constant belongs inside. Neither, and the cloud is fine.
| The job | Belongs in | Why |
|---|---|---|
| Drafting public marketing copy | Public cloud | No private data, occasional use. |
| Summarising patient or client records | Private walls | Regulated data that cannot leave. |
| Answering staff questions on policy | Private walls | Internal only, and runs all day. |
| Translating a public web page | Public cloud | Nothing confidential in it. |
| Reviewing contracts for risk | Private walls | Your terms are your position. |
| Brainstorming with a general model | Either | Fine, provided nothing internal is pasted in. |
| Agents running against your files | Private walls | Constant use, and reads everything. |
The pattern: anything touching your own records, or running constantly, belongs inside.
The question was never public or private. It is which work belongs where — and most companies have never made that list.
Full paper, 12 pages — iterate.ai/partners/netapp/papers.
A joint educational series on private AI and the AIPod Mini. NetApp — the governed data-control layer. Iterate.ai — the private intelligence layer.
